Higher Education, Product Management, Product Naming Digitalist Space 8/18/24 Higher Education, Product Management, Product Naming Digitalist Space 8/18/24

Why Naming Matters: Lessons from Digitizing a Higher Education Business

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Website, Development, Content Management System, CMS, Drupal Digitalist Space 12/29/23 Website, Development, Content Management System, CMS, Drupal Digitalist Space 12/29/23

Balancing Efficiency and Complexity in Cloning Higher Education Websites

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CDP, Customer Data Platform, Platform Review Digitalist Space 10/11/23 CDP, Customer Data Platform, Platform Review Digitalist Space 10/11/23

Beyond Features: A Deep Dive into Choosing the Right CDP

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ChatGPT, CX, Customer Experience, Website, UX, LeadGen, Lead Generation MCK 8/30/23 ChatGPT, CX, Customer Experience, Website, UX, LeadGen, Lead Generation MCK 8/30/23

ChatGPT (LLM) Powered Website Lead Generator

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Email Marketing, Email Sending, Purchase Lists, Best Practices MCK 8/18/23 Email Marketing, Email Sending, Purchase Lists, Best Practices MCK 8/18/23

The unaccounted cost of using purchased email lists in your marketing efforts

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Higher Education, Account Based Marketing, B2B, ABM, Salesforce CRM, B2B Strategy Digitalist Space 7/5/23 Higher Education, Account Based Marketing, B2B, ABM, Salesforce CRM, B2B Strategy Digitalist Space 7/5/23

Account Based Marketing from ground up

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Multi Touch Marketing Attribution, Data Capture, Digital Marketing MCK 6/19/23 Multi Touch Marketing Attribution, Data Capture, Digital Marketing MCK 6/19/23

Multi-Touch Marketing Attribution

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Product Management, Product Ownership, Project Management MCK 5/28/23 Product Management, Product Ownership, Project Management MCK 5/28/23

Lessons Learned: Embracing the Challenges of Product Management

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ChatGPT, Technology, Future, AI MCK 4/12/23 ChatGPT, Technology, Future, AI MCK 4/12/23

ChatGPT (Human Generated Content)

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Service Provider Consolidation, Technology Platform Consolidation, Business Processes MCK 2/23/23 Service Provider Consolidation, Technology Platform Consolidation, Business Processes MCK 2/23/23

Consolidating tools and platforms help more than just cost savings

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Digital Marketing, Email Marketing, Email Sending, Tips, Tactics MCK 2/21/23 Digital Marketing, Email Marketing, Email Sending, Tips, Tactics MCK 2/21/23

Marketing Tactic Pitfalls

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Email Marketing, Stensul, Litmus, Stripo, Email Builders, Platform Review MCK 1/21/23 Email Marketing, Stensul, Litmus, Stripo, Email Builders, Platform Review MCK 1/21/23

Litmus, Stensul, and Stripo Comparison

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Custom Redirects, Pardot Platform Features, Email Marketing, Click Tracking, Digital Marketing MCK 1/12/23 Custom Redirects, Pardot Platform Features, Email Marketing, Click Tracking, Digital Marketing MCK 1/12/23

Pardot’s Custom Redirects and Use Cases

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Dynamic Content, Pardot, Marketing Automation, User Experience, Data MCK 1/5/23 Dynamic Content, Pardot, Marketing Automation, User Experience, Data MCK 1/5/23

Why and Where to Use Pardot’s (Marketing Cloud Account Engagement’s) Dynamic Content

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Best Practices, Teams, Roadmaps, Organizations MCK 12/30/22 Best Practices, Teams, Roadmaps, Organizations MCK 12/30/22

Who cares for what in your organization and why is it important for the technology and innovation role to care for it too?

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Engagement Studios, Drip Campaigns, Customer Journeys, Customer Experience, Email Automation, Marketing Attribution MCK 11/27/22 Engagement Studios, Drip Campaigns, Customer Journeys, Customer Experience, Email Automation, Marketing Attribution MCK 11/27/22

Improving Customer Experience and Reducing Repetitive Tasks with Email Automation

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Marketing Attribution, Digital Marketing, Google Analytics, CRM, Data Capture, Data MCK 11/11/22 Marketing Attribution, Digital Marketing, Google Analytics, CRM, Data Capture, Data MCK 11/11/22

Google Analytics and Measuring Marketing Performance

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Product Management, Product Ownership, Project Management MCK 10/31/22 Product Management, Product Ownership, Project Management MCK 10/31/22

Thoughts on Product Management

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LinkedIn Matched Audiences, Salesforce, Zapier, Integration, Automation, Paid Advertising MCK 10/27/22 LinkedIn Matched Audiences, Salesforce, Zapier, Integration, Automation, Paid Advertising MCK 10/27/22

Integrating and Automating LinkedIn Matched Audiences with Salesforce Customer Data using Zapier

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Email Marketing, Pardot, Best Practices, Email Sending MCK 10/10/22 Email Marketing, Pardot, Best Practices, Email Sending MCK 10/10/22

Email Marketing: Levels of Success

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